In Their Head: The Ultimate Ideal Client Self-Study is a self-paced program, designed to walk you through the process of finding your brand's ideal client/customer.

Until you have a clear sense of who that person is, you'll be spinning your wheels in all your marketing efforts-- from social media posts and captions, to networking events, to blogging and newsletters, and even your branding.

Knowing the inner psychology of your ideal client will help you move forward in your business so you reach more people, sell more of your goods/services, and make a greater impact on the world, because FINALLY, you'll know who you'll be serving.

I wrote this self-study program because I saw how much my clients were struggling with this very important step in building their brands.  Again and again, THIS was the missing puzzle piece.

We now use this exact process with all of our clients and before we launch any product ourselves.

For the first time ever, we are making this valuable building block to any business-- no matter the size, no matter the amount you charge for your products/services-- available to you as a self-study.

In Their Head: The Ultimate Ideal Client Self-Study

:: is a self-paced process for creative business owners, coaches, and course creators who want to sell more products/services

:: contains 9 lessons + 2 bonus activities to spark reflection and creativity

:: will help you understand, once and for all, the psychology of who you are serving and how to appeal to them in a way that makes your products and services not only desirable, but NECESSARY

:: is structured in a way where each lesson builds upon the next

:: honors proven adult learning modalities (fancy brain science) so that you are encouraged to take inspired action

:: is the ultimate foundation of your business. If you sell anything, this self-study will help you sell MORE.